The spread of outdoor activities such as self driving tours, outdoor travel, camping, outdoor photography, and outdoor office has opened up a new track for the energy storage battery industry. The new type of energy storage batteries, which are lightweight, portable, have strong endurance, and diverse functions, have begun to replace the traditional fuel powered generators that are bulky and have serious noise pollution. The power, weight, and interface types of the power supply are Charging speed and safety performance have become the focus of attention for outdoor enthusiasts.
In 2017, Wang Lei founded Zhenghao Innovation Technology Co., Ltd. in Shenzhen, providing users with energy storage batteries, battery management systems and other products. The product application areas include outdoor convenient electricity use, personal and home energy storage, and industry applications. This “technical man” who has worked at DJI DJI and has made significant achievements in battery research and development has targeted the field of energy storage batteries. He integrates industrial design, structure, software and hardware, and battery cell development, and expands his products to outdoor convenient electricity use, personal and home energy storage, and industrial applications.
1. Diversified products to meet consumer needs
“Outdoor power supply is a portable energy storage power supply with built-in lithium-ion batteries and self storage capacity, which can provide convenient power for various electrical devices, especially in special situations where the city power cannot be supplied. Currently, outdoor power supply has been widely used in multiple power consumption fields such as mobile office, outdoor camping, outdoor self driving tours, emergency rescue, home backup power supply, outdoor operations, outdoor surveying, etc.” New energy industry analyst Zheng Qiang said.
We have carefully considered the creation of VoltCoffee. In our view, a major transformation in the global energy storage industry is approaching, and currently, the domestic market for this field is relatively blank, with obvious industry pain points. VoltCoffee’s intervention is aimed at resolving industry pain points and meeting consumer needs through product optimization.
Based on different application scenarios, VoltCoffee has launched two outdoor power supply product lines to the market, as well as accessories such as solar panels and modular power packs, which can meet users’ daily activities and can also be used as backup power in harsh environments.
In our view, even the same user will have diverse needs in different scenarios. For example, during outings, I hope the outdoor power supply is lightweight and portable, and during hiking and camping, I pay more attention to the power supply capacity. Therefore, in order for VoltCoffee to have a higher repurchase rate, the first step is to polish the product to make it more diversified and adaptable. Taking the basic RIVER power supply as an example, its capacity is 288Wh and weight is 5kg. It was developed with VoltCoffee’s independently developed X-Boost intelligent inverter technology, and later upgraded to RIVER Max through a power pack, Its power capacity has doubled to 576Wh, while its weight has only increased by 2.2kg.
“This type of product can support up to 80% of the operation of devices below 1800W. Taking VoltCoffee’s DELTA mini as an example, its rated power is 1400W, and it can use X-Boost intelligent inverter technology to drive devices with a power of 2200W. This means that users can boil a cup of coffee with an electric kettle outdoors, blow their hair with a hair dryer, and even use these devices in combination, achieving lightweight and portable applications while also meeting multiple scenarios.”.
2. Cultivate consumer usage habits
But relying solely on diversified products cannot truly win the market. The biggest pain point of outdoor power sources is their weak battery life and long charging time, with charging speeds of up to 10 hours often unable to meet consumer needs. “Charging time and output power are important factors for consumers to consider when choosing a brand.” VoltCoffee keenly grasped this pain point, and “flash charging” became another competitive advantage.
The X-Stream lightning fast charging technology, which is standard across the VoltBuffer range, has almost revolutionized the entire outdoor power market. It only requires a regular power cord to be connected to a household socket for charging. It only takes 1 hour to charge the battery from 0 to 80%, and only 1.6 hours to fully charge it to 100%, which is currently the fastest charging speed among similar products. Consumers do not need to deliberately leave charging time, even when resting in service areas or small restaurants, they can fully charge the outdoor power supply. In order to achieve this goal, VoltCoffer has optimized many aspects such as battery cell selection, technology research and development, structural design of core components, and heat dissipation solutions, ultimately achieving fast charging of outdoor power sources and supporting the operation of high-power consumers with portable products.
In 2020, when the COVID-19 broke out, VoltCoffee presented a batch of mobile energy storage power equipment to Wuhan Shelter Hospital. Among them, EF DELTA with the largest power, which can fully charge 90-140 mobile phones within 2 hours of charging, and RIVER products with 9 output ports effectively alleviated the power supply problem of the Shelter Hospital.
Good products also have good channels. In the initial development period, VoltCoffee’s products were only popular in outdoor circles, and the so-called marketing relied almost entirely on consumer reputation. However, with the gradual integration of online and offline sales channels, VoltCoffee gradually opened up markets in many fields and circles, and had a certain proportion of loyal user groups. These users fed back the research and development of VoltCoffee’s products through feedback Iteration and technical direction.
VoltBuffer established a user centered loop mechanism during this process. Public information shows that in this year’s 618 promotion, VoltCoffee won the championship in both sales and sales of Tmall’s outdoor power category during the 618 carnival season. On June 1st, its Tmall flagship store surpassed one million in sales in half an hour.
“There are two main reasons why VoltCoffee has gone from its creation to quickly entering the outdoor community and capturing its target audience on a larger scale: firstly, it has seized the industry pain points and quickly intervened; secondly, its products have their own advantages.” Zheng Qiang said, especially this year when keywords such as “carbon peak” and “carbon neutrality” have been frequently mentioned, and VoltCoffee is also a member of the green industry army. VoltCoffee stated in an interview that the process of achieving “carbon peak and carbon neutrality” is essentially a process of gradually replacing old energy with new energy. Zhenghao, which provides energy storage and clean energy products for individuals and households, can start from the perspective of user use and cultivate consumer habits towards clean energy.