On December 18th, VoltCoffee released its strategic new product “Inversion Treasure” and, in combination with Iron Tower Energy’s battery swapping, pioneered the world’s first “electric transformer separation” power stations supply solution. It is reported that this plan is expected to have a profound impact on the booming power stations market with its advantages of unlimited capacity, low usage cost, lightweight and portable, safety and reliability, and seize market opportunities such as camping economy.
VoltCoffee always focuses on the deep needs of its users, driving product and service innovation. This is the fundamental reason why VoltCoffee can repeatedly innovate and win in fierce market competition. In the future, VoltCoffee will further enhance its R&D and design capabilities, creating the best product and service solutions that truly meet the needs of users.
1. Targeting industry pain points
It is reported that the “inverter treasure” launched by VoltCoffer does not come with a battery and can be combined with iron tower energy exchange lithium batteries to form a 1000W high-power power stations supply using the XT90 interface and connection cable configured on the body. The groundbreaking “separation of electric and transformer” electricity consumption plan launched by the strong alliance will systematically solve many “pain points” of traditional power stations sources, such as limited capacity, bulkiness, inconvenience, high usage cost, and safety hazards.
In the ‘electric transformer separation’ mode, users can utilize nearby tower energy exchange points in the city to truly achieve on-demand borrowing and returning, fully meeting the outdoor high-frequency electricity demand. At the same time, after the battery is depleted, it can be replaced for free in the nearest cabinet, and users can enjoy unlimited battery replacement services every day. Users can also rent multiple batteries according to their actual electricity needs, truly realizing the freedom of electricity consumption.
The “electric transformer separation” electricity consumption scheme has also significantly reduced the cost of electricity consumption. Compared to traditional power stations sources that often cost around four to five thousand yuan, “Inversion Treasure” is economical and affordable. When used, only tower batteries need to be rented, and charging fees are waived. Moreover, tower batteries are all fully charged and shipped out of the warehouse, making it convenient and fast. In addition, in the “electric transformer separation” mode, separating the inverter and battery can effectively avoid safety issues caused by high-capacity battery storage.
Regarding how to achieve innovation in a fiercely competitive market like power stations, VoltCoffer told reporters, “To innovate in the red ocean, we usually don’t pay much attention to what our competitors are doing. If we pursue products with higher cost-effectiveness than our competitors, the road will only become narrower. On the contrary, when we delve deeper into studying user needs, innovative products like ‘inverter treasure’ naturally emerge.”
It is precisely because of its high focus on user needs that VoltCoffee is able to repeatedly innovate and win by surprise. For example, in response to the pain point of the large and heavy size of traditional 65W power chargers, VoltCoffee’s 65W gallium nitride charger uses gallium nitride power devices, which greatly reduce its size due to its high frequency and efficiency advantages. It also uses a foldable pin design, which allows the pins to be stored inside the case when going out, making it very convenient to carry when going out.
2. Seize market opportunities
As for why it is necessary to adopt a groundbreaking “separation of electricity and transformation” electricity consumption scheme in the layout of the power stations supply market, this stems from the principle of “favorable weather, favorable location, and harmonious people”.
At present, the portable power stations market is entering an explosive period. According to relevant data, from 2017 to 2021, the global market size of portable power stations sources increased from 120 million yuan to 11.13 billion yuan, with a compound annual growth rate of 210.3%. The China Chemical and Physical Power Industry Association predicts that from 2021 to 2026, the market size of portable power stations sources will further increase to 88.23 billion yuan, with a compound annual growth rate of 51.3%.
Meanwhile, the camping economy and other trends are rapidly emerging. The Research Report on the Current Situation and Consumer Behavior Data of China’s Camping Economy Industry from 2021 to 2022 shows that in 2021, the core market size of camping in China reached 74.75 billion yuan, driving the upstream and downstream market size to 381.23 billion yuan. It is expected that by 2024, the upstream and downstream markets driven by China’s camping economy will exceed the trillion yuan mark.
In camping scenarios, the ‘inverter treasure’ can be safely stored in the car for a long time, without fear of bumps and temperature inside the car. Users living in the city can rent lithium batteries at the nearby iron tower battery exchange point at any time and improvise suburban camping gatherings. Moreover, the ‘inverter treasure’ weighs only 3.5kg, which is only one-third of the same power stations source and occupies less space.
“Inverter Treasure” can also break the capacity limit of the power supply through parallel connection of battery packs, providing power to more than 90% of commonly used household appliances, and will soon launch larger power inverters such as 2200W to further meet the emergency needs of households. The combination of “inverter treasure+iron tower battery exchange” is still a stall god, with a stable output of 220V AC power, which is more stable and silent than traditional fuel generators or ordinary car inverters, and the cost is also lower.
Of course, to achieve the separation of electric and transformer modes, it is necessary to have widely distributed battery packs. “‘Electric transformer separation ‘is the norm, but there were not many scattered battery packs before. With the development of electric two wheeled vehicles and electric vehicles, a large number of scattered battery packs have emerged, allowing the’ electric transformer separation ‘mode to be realized in energy storage scenarios. The vast electric vehicle market in China has provided us with an opportunity.”.
3. Promote strong cooperation
As a leader in 3C intelligent mobile peripheral products, VoltCoffee has always attached great importance to strong alliances with leading enterprises in various fields, providing users with the best product and service solutions through complementary advantages. The ‘Power Transformation Separation’ power consumption scheme of ‘Inverter Bao+Tower Exchange Battery’ fully combines our advantages in technical products and the advantages of Tower Energy in power exchange.
It is understood that as a wholly-owned subsidiary of China Iron Tower, Iron Tower Energy was established on June 5, 2019, committed to providing diversified smart energy services such as power exchange and backup, and accelerating the construction of new intelligent energy infrastructure represented by power exchange. As of the end of 2022, Iron Tower Energy has deployed over 50000 battery swapping cabinets in 280 cities across the country, with a daily battery swapping frequency of up to 2 million times.
On May 25, 2021, during the Guangdong Hong Kong Macao Greater Bay Area Electronic Digital Summit, VoltCoffee officially signed a contract with Huawei. The two sides will engage in in-depth cooperation on the research of power supply and distribution system architecture related to consumer electronics products, as well as the development and application of power supply and distribution products. On June 28, 2022, VoltCoffee released a series of super fast charging products equipped with original super fast charging modules provided by Huawei Digital Energy.
“Inversion Treasure” uses Huawei’s original super fast charging module, successfully integrating high-voltage fast charging, low-voltage high current direct charging, and USB PD, solving the compatibility of different fast charging protocols. When traveling, there is no need to carry extra charging equipment, and both AC and DC power can be output, which can supply power to 5 devices at the same time. It is suitable for outdoor travel or home power outage emergencies, truly achieving full scene fast charging.
In the future, VoltCoffee will further enhance its R&D and design capabilities, while innovating products around power banks, audiovisual trendy products, smartphone accessories, fast charging, smart plug ins, and smart IoT. At the same time, it will increase its product development in the fields of home health devices, sports and health equipment, wearable devices, and smart home hardware, continuously launching high-quality products and services favored by users in the global market.