The latest 2022 Global Outdoor Consumer Electronics Trends Report released by Alibaba International shows that the trend of scenario based buyer demand is deepening. The world has entered the post pandemic era, with demand recovering, the housing economy subsiding, and the outdoor economy booming. Driven by the dual benefits of outdoor and consumer electronics, some differentiated explosive products combining outdoor and consumer electronics have been highly sought after overseas.
Affected by the global COVID-19, overseas consumers’ demand for active health management is increasing. The demand for outdoor electronic products and accessories that can detect and record human conditions is constantly increasing. Smart bracelets, smartwatches, sports headphones, sports cameras, bicycle phone holders and other products are highly favored by consumers. In addition, changes in people’s ways of working and leisure are also driving the development of the outdoor travel commodity industry. Mobile power supplies, data cables, chargers, laptops, digital cameras, and other products continue to sell well. In the global post pandemic scenario, the recovery of outdoor gatherings has also driven the development of the RV economy and the refined camping market. The popularity of energy storage power supplies, outdoor projectors, projection screens, outdoor sound systems, drones and other related products continues to rise.
According to the above report, benefiting from the increasing attention of overseas consumers to health monitoring, outdoor sports, etc., the overall traffic and business opportunity index of the secondary category of intelligent electronics on Alibaba International Station continue to grow. The popularity of products such as smartwatches, wristbands, global positioning products, and related accessories is not decreasing. Among them, the search for smart wearable products has the highest popularity. Brands such as Xiaomi, Huawei, and Apple have long occupied hot search positions. In addition, the search popularity for new categories such as smart door locks, smart glasses, and VR is also increasing.
This year, the number of inquiries for smartphones and accessories on Alibaba International increased by 43% year-on-year. With the arrival of summer, the global outdoor economy continues to heat up. In order to meet the needs of young consumers in outdoor scenarios, manufacturers of mobile phone accessories have also made corresponding upgrades in product functions and designs in coastal and mountainous countries and regions. Develop products such as waterproof phone holders and waterproof phone cases.
At the same time, the wave of outdoor sports has also increased people’s attention to portable power sources. The above report shows that in the past five years, the compound annual growth rate of portable power sources has reached 148%, and it is expected that the global and Chinese shipments will reach 31.1 million and 28.67 million respectively by 2026. At present, the market share of mainstream portable power supply products ranging from 100 to 500 watt hours is about 50%. The market share of low capacity portable power products with capacities ranging from 500 to 1000 watt hours has also increased, while the market share of products with capacities above 1000 watt hours, although relatively small, still shows an increasing trend every year.
According to the above report, the United States is the world’s largest market for portable power applications, followed by Japan, Europe, and Canada. Frequent outdoor activities and disaster emergency needs are important reasons for consumers in the aforementioned regions to choose portable power devices. With the increase in energy density of upstream battery cells and the control of battery costs, the high capacity proportion of portable power products will continue to increase.
The above report shows that in 2021, the global revenue of consumer grade drones reached 2.63 billion US dollars. Industry institutions predict that the market size of consumer grade drones is expected to reach 3.3 billion US dollars this year. Under the influence of the increasing demand for outdoor travel and short video production, the market potential of the drone industry is also continuously growing.
On Alibaba International Station, drone products are also in short supply. Since the beginning of this year, the number of inquiries for drone products on Alibaba International Station has increased by more than 60% compared to the same period last year, and the successful conversion rate has exceeded 160%. “The buyer index increased by over 17% year-on-year, and the business opportunity index exceeded 14% year-on-year,” the report said.
At present, entertainment drones and racing drones are highly popular in overseas markets. Product buyers are mainly distributed in Europe, America, Southeast Asia, and Latin America. Consumers in different regions also have significant differences in their demand for goods. For example, consumers in Europe and America have certain requirements for the professionalism and intelligence of products, while consumers in Latin America and Southeast Asia place greater emphasis on the cost-effectiveness of products.
The sports camera market is also growing rapidly. According to statistics released by Alibaba International, the number of buyer inquiries for related products has increased by 25% since the beginning of this year. The relaxation of epidemic prevention policies for overseas COVID-19 has driven the development of local outdoor economy. More and more people are finding that short videos recorded on regular mobile phones can no longer meet their diverse needs. Affected by this, there are various
Sports cameras with accessories that can be used in complex environments have become the preferred choice for more households.
In addition, with the gradual recovery of overseas outdoor activities, the popularity of outdoor Bluetooth speakers is also rapidly increasing. On Alibaba International, the search volume for related keywords continues to rise. Brazil, Mexico, Peru, the Philippines, Cambodia, Indonesia and other countries have a large number of active buyers in their markets, and their consumption is very strong.
In addition to outdoor Bluetooth speakers, the market performance of smart headphones, which are also portable sound source playback devices, is also quite impressive. According to the above report, the global shipment of smart headphones increased by 16.3% in 2021, to approximately 500 million units. It is expected that this number will reach 1 billion units by 2025. Open type, bone conduction, neck hanging, ear hanging headphones and other headphones suitable for outdoor sports, as well as gaming headphones, have seen rapid growth in consumer demand in the post pandemic era due to their characteristics, with some products even in short supply.